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(PDF) A PROJECT REPORT ON " CADBURY " | Arnab Chakravorty - blogger.com
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A short summary of this paper. I would also like to convey my thanks to Mr. I would also like to thanks my friends who helped me in all possible ways.
Moreover, the company should always be ready to make necessary changes according to the requirements in order to attract more customers so as to maintain a substantial growth in the market. I have tried to put my maximum effort to get the accurate statistical data, business research paper on a chocolate company. If there is any error or business research paper on a chocolate company mistake in collecting the data, please correct it in the best way as I am still learning.
We create brands people love - brands like Cadbury, Trident and Halls. Our heritage starts back in when John Cadbury opened a shop in Birmingham selling cocoa and chocolate. Since then we have expanded our business throughout the world by a programme of organic and acquisition led business research paper on a chocolate company. MISSION To create and sustain flourishing communities where people choose to live.
CADBURY VALUES We are performance driven, values led. Throughout changing business research paper on a chocolate company, our constant values have inspired us to be pioneers in business and in corporate responsibility. They help ensure we are proud of our company and are critical to our core purpose of creating brands people love.
Performance We are passionate about winning. We compete in a tough but fair way. We are ambitious, hardworking and make the most of our abilities. We are prepared to take risks and act with speed. Quality We put quality and safety at the heart of all of our activities - our products, our people, our partnerships and our performance. Respect We genuinely care for our business and our colleagues. We listen, understand and respond.
We are open, friendly and welcoming. We embrace new ideas and business research paper on a chocolate company customs and cultures. Integrity We always strive to do the right thing. Honesty, openness and being straightforward characterise the way we do business. We have clear principles and do what we say we will do. Responsibility We take accountability for our social, economic and environmental impact. In this way we aim to make our business, our partners and our communities better for the future.
Our Business Principles are our code of conduct and also take account of global and local cultural and legal standards. They confirm our commitment to the highest standards of ethics and business conduct. Core purpose and vision section: Core purpose: Our core purpose is creating brands people love.
The core purpose captures the spirit of what we are trying to achieve as a business. PROFILE OF CADBURY Type Confectionery Founder George Cadbury Current owner Cadbury plc Country of origin United Kingdom Introduced Related brands Cadbury products Markets World Website www. We employ around 50, people and have direct operations in over 60 countries, selling our products in almost every country around the world.
In India, Cadbury began its operations in by importing chocolates. After 60 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri Pune and Malanpur GwaliorBangalore and Baddi Himachal Pradesh and 4 sales offices New Delhi, Mumbai, Kolkota and Chennai.
The corporate office is in Mumbai. Our core purpose "creating brands people love" captures the spirit of what we are trying to achieve as a business. We collaborate and work as teams to convert products into brands. Simply put, we spread happiness! Currently Cadbury India operates in four categories viz. Chocolate Confectionery, Milk Food Drinks, Candy and Gum category. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years.
Our flagship brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer. In the Milk Food drinks segment our main product is Bournvita - the leading Malted Food Drink MFD in the country.
Similarly in the medicated candy category Halls is the undisputed leader. We recently entered the gums category with the launch of our worldwide dominant bubble gum brand Bubbaloo. Bubbaloo is sold in 25 countries worldwide.
Since Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, we have worked with the Kerala Agriculture University to undertake cocoa research and released clones, hybrids that improve the cocoa yield.
Our Cocoa team visits farmers and advises them on the cultivation aspects from planting to harvesting. Our efforts have increased cocoa productivity and touched the lives of thousands of farmers. Hardly surprising then that the Cocoa tree is called the Cadbury tree! Today, we are poised in our leap towards quantum growth. We are a part of the Cadbury PLC, world's leading Confectionery Company. Yes, business research paper on a chocolate company, like we said we will continue to spread happiness!
CADBURY WORLDWIDE We are currently the world's biggest confectionery company with a number one or number two positions in 20 of the 50 largest confectionery markets across the globe.
We create chocolate, gum and candy brands people love - brands like Cadbury, Trident and Halls. On 7 Maythe separation of our confectionery and Americas Beverages businesses was completed creating Cadbury plc with a vision to be the world's BIGGEST and BEST confectionery company. The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when they think of Cadbury Dairy Milk. Recently, Cadbury Dairy Milk Desserts was launched, specifically to cater to the urge for 'something sweet' after meals.
Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk Wowie, chocolate with Disney characters embossed in it, and Cadbury Dairy Milk 2 in 1, business research paper on a chocolate company, a delightful combination of milk chocolate and white chocolate. Giving consumers an exciting reason to keep coming back into the fun filled world of Cadbury. Cadbury Dairy Milk has been the market leader in the chocolate category for years. And has participated and been a part of every Indian's moments of happiness, joy and celebration.
In the early 90's, business research paper on a chocolate company, chocolates were seen as 'meant for kids', usually a reward or a bribe for children. It appealed to the child in every adult. And Cadbury Dairy Milk became the perfect expression of 'spontaneity' and 'shared good feelings'. The 'Real Taste of Life' campaign had many memorable executions, which people still fondly remember.
This campaign went on to be awarded 'The Campaign of the Century', in India at the Abby Ad Club, Mumbai awards. In the late 90's, to further expand the category, the focus shifted towards widening chocolate consumption amongst the masses, through the 'Khanewalon Ko Khane Ka Bahana Chahiye' campaign.
This campaign built social acceptance for chocolate consumption amongst adults, by showcasing collective and shared moments. More recently, the 'Kuch Meetha Ho Jaaye' campaign associated Cadbury Dairy Milk with celebratory occasions and the business research paper on a chocolate company "Pappu Pass Ho Gaya" became part of street language, business research paper on a chocolate company.
The interactive campaign for "Pappu Pass Ho Gaya" bagged a Bronze Lion at the prestigious Cannes Advertising Festival for 'Best use of internet and new media'. The idea involved a tie-up with Reliance India Mobile service and allowed students to check their exam results using their mobile service and encouraged those who passed their examinations to celebrate with Cadbury Dairy Milk. The 'Pappu Pass Ho Gaya' campaign also went on to win Silver for The Best Integrated Marketing Campaign and Gold in the Consumer Products category at the EFFIES global benchmark for effective advertising campaigns awards.
Chocolate lovers for a quarter of a century have indulged their taste buds with a Cadbury 5 Star. Rings a bell? That was how Cadbury launched its new offering; Cadbury Perk in With a catchy jingle and tongue in cheek advertising, this 'anytime, anywhere' snack zoomed right into the hearts of teenagers.
Raageshwari started the trend of advertising that featured mischievous, business research paper on a chocolate company, bubbly teenagers getting out of their 'stuck and hungry' situations by having a Cadbury Perk. Cadbury Perk became the new mini snack in town and its proposition "Thodi si pet pooja" went on to define its role in the category. Cadbury Celebrations is available in several assortments: An assortment of chocolates like 5 Star, Perk, Gems, Dairy Milk and Nutties and rich dry fruits enrobed in Cadbury dairy milk chocolate in 5 variants, Almond magic, raisin magic, cashew magic, nut butterscotch and caramels.
The super premium Celebrations Rich Dry Fruit Collection which is a festive offering is an exotic range of chocolate covered dry fruits and nuts in various flavours and the premium dark chocolate range which is exotic dark chocolate in luscious flavours. Cadbury Celebrations has become a popular brand on occasions such as Diwali, Rakhi, Dussera puja. It is also a major success as a corporate gifting brand.
The communication is based on the emotional route and the tag line says "rishte pakne do" which fits with the brand purpose of strengthening your relationships with something sweet.
The Business of Chocolate: 3 Year Projections - Ep.69 - Craft Chocolate TV
, time: 40:04Business Analysis of Cadbury Chocolate Company Research Paper
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